selected work / narrative

"No Blanche, she's upset because they keep changing the flavor of Coke."

TL;DR: Strategy is only as good as the data it’s built on. Storytelling is only as honest as the human truth it reveals. When your data and your truth stop speaking to each other, you aren't just losing market share—you’re losing the heart of your brand.

Too much strategy before your morning coffee? Jump to the comments and tell me if you're a Sophia, Dorothy, Blanche, or Rose and why! 🍰

I’ll go first: I’m a Sophia—a fiercely loyal, no-nonsense communicator who leads from experience. I’ll cut through the noise to find the truth, but I’m also the first one to bring the levity when things get a little too heavy. (And on my best days, I have just the right amount of Rose in me to still believe in the magic.) ✨

1994: A tiny strategist in training. Intent: High. Velocity: Nauseating.

I’m a strategist who spent my adolescence researching how to cross an ocean by train.

I wasn't looking for a shortcut — I was looking for a simpler way to reach a complex destination. I wanted to avoid that specific disorientation — the one where your senses just can’t reconcile a high-velocity transition with a stationary seat .

I see that same disconnect in the corporate world today. We ask teams to buy into a polished mission statement while the daily reality is anything but stable. It’s the organizational version of motion sickness.

Week 1 of my "Mind the Gap" series is an invitation to stop building the plane while we’re flying it — and a reminder that sometimes, the most sophisticated move is a ten-minute walk in a pair of sneakers.

Real Case’s Comix! — An artifact of human intent capturing the moment logic is lost in translation. Proof that the human spark must stay central to AI.