HOUSTON, TX | 2023 - 2025

Responsible for driving end-to-end digital design strategy and implementation across Chevron's internal and external communications platforms, ensuring brand consistency, user-centered design and measurable business impact.

— Led enterprise-wide UI/UX strategy and implementation across global platforms, ensuring brand consistency and enhancing user-centric design.

— Directed digital brand modernization through strategic website redesigns and CMS enhancements, significantly elevating global brand perception.

— Scaled in-house agency operational efficiency by optimizing DAM workflows and streamlining production, reducing time-to-market for digital initiatives and accelerating project turnaround.

— Steered enterprise marketing and change communication efforts for the successful digital product launch of Chevron’s integrated internal communications platform, driving user adoption and engagement.

HOUSTON, TX | 2020 - 2023

Responsible for stewarding enterprise-wide change management strategy, resource optimization, and stakeholder engagement to drive scalable transformation initiatives, influence executive behavior, and embed change capability across the organization.

— Directed the design and governance of organizational performance metrics, establishing a framework for tracking progress and driving operational improvement.

— Developed and launched a scalable self-service resource center, empowering business units to independently execute change initiatives and reducing reliance on enterprise resources.

— Directed a behavior-focused change strategy for the Enterprise Survey program, increasing leadership engagement and fostering a culture of continuous improvement.

— Enabled data-driven decision-making across the organization by integrating performance metrics and resource optimization practices into operational processes.

HOUSTON, TX | 2018 - 2020

Responsible for enabling digital transformation, improving operational efficiency, and managing stakeholder engagement.

— Designed and governed a multi-million-dollar fund allocation framework, implementing rigorous compliance and eligibility standards to ensure strategic alignment and measurable ROI on external investments.

— Spearheaded organization-wide digital transformation and operational efficiency by architecting strategic communication and technology frameworks that significantly elevated stakeholder engagement.

HOUSTON, TX | 2012 - 2018

Responsible for driving trading performance, financial accuracy, and strategic growth through process optimization, commercial analysis, and business development support.

— Architected automated performance-tracking platforms to monitor complex financial workflows, reducing operational friction and enhancing data quality for high-stakes investment decisions.

— Pioneered a methodology for recognizing forward-curve earnings that improved finance forecast accuracy and bolstered leadership decision-making confidence.

— Optimized trading performance and financial accuracy through commercial analysis and business development support to catalyze strategic growth.

CHEVRON GLOBAL DOWNSTREAM MARKETING | REMOTE | 2007- 2012

Responsible for managing brand image and reputation for Chevron’s retail network and marine fuels marketing sector, driving revenue growth, improving network performance, and ensuring operational continuity.

— Managed marketing-led growth and retention strategies for a 300+ account partner distribution channel, optimizing promotional spend and logistics to drive high-volume revenue growth.

— Synergized strategic marketing, pricing, and logistics optimization to increase revenue, reduce costs, and improve supply chain operations.

— Safeguarded brand image and reputation for the retail network to drive operational continuity and improved network performance.